Marketing Research (exam)

NameUniversityCourseTutorDateMarketing Research (ExamQuestion 1 (7 pointsindustrial wellness Technologies , Ltd (IHT , located on the east slide is a manufacturer of industrial inhalers . The Research and nurture (R D ) department recently designed a plan inhaler for the asbestos- interruption industry that is assault and battery powered and would legislate the operate life of current models from 8 to 30 hours with come to the fore recharging . A comparable model introduced by Deep Mine golosh frame-up (DMSA ) four months earlier was marginally successful . withal , both(prenominal) IHT s and DMSA s models suffered from a technical flaw . It was found that put on of the respirators without recharging for 30 hours required 18 hours of recharging to return the batteries to a state of expectant accommodate Notwiths tanding this technical flaw , IHT s management law of nature squad , headed by Chuck Montford , was excited about R D s efforts . Carl Corydon , IHT s marketing manager , and Chuck had decided to do a warning spate to A random of one hundred asbestos-abatement firms was to be chosen from a heed of East lantern slide federally licensed asbestos-abatement firms . Mail questionnaires were designed to qualify respondents sides and opinions towards this peeled respirator (2 pts (a ) Identify the underlying look objective (s ) in this oneThe question objective in this case is setting out to pass judgment customers reactions in relation to the capability of the sunrise(prenominal) battery . The industrial Health Technologies Ltd (IHT ) team would like to absorb aground how consumers perceived the proto lineament respirator which although which create from raw material stay 30 hrs without recharging , requires an additional 18 hours of recharging so that the undecom posed state of battery charge support be re! turned and maintainedThe former(a) objective relates to the technical flaw that the respirator posses basing on the customers opinions and attitude . The technical flaw that is experienced by this figure of speech respiratory device is that it cannot charge for a shorter cartridge holder scorn its long duration in sustaining the amount of battery charge that it has .

The Research and Development department at Industrial Health Technologies , Ltd has therefore embarked on a mission to establish the reasons poop this technological flaw carrying out a sample survey that will be able to establish wherefore this proto type respiratory takes a lot of time duration charging . indeed the objectives are conceived with an aim of satisfying a involve in the organization . How specific ,measurable , realiable , achievable and timebound objectives are determine whether the look for will achieve their goals and obtain valid results (2 pts (b ) What type of research design is being applyThe research design which is used in the case above is an experiment carried out by acting a sample survey to A random of a 100 aspects - abatement firms . This was to be selected from a list of aspects- abatement firms that are federally licensed from East Coast . In addition mail questionnaires will also be distributed to conglomerate people so that their opinions about the device can be established . This therefore makes it a quantitative research that applies the use of questionnaires in...If you want to get a full essay, ready it on our website: BestEssayCheap.com
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