Promotion Strategy Of Sunsilk

[pic] INSTITUTE OF BUSINESS AND TECHNOLOGY (BIZTEK) REPORT ON SUNSILK SUBMITTED BY: UMAIR SULTAN BB-1410 SHAZAD KHAN BB-1495 NAMEER KHAN BB-1414 SUBMITTED TO: MISS DURIA HASSAN 10-4-2008 ACKNOWLEDGMENT My showtime and frontmost humble and gratitude to “ALLAH” the Almighty for giving me the valor to remain employ to make this term notify. This underlying term report is base on the analysis of different marketing functions of Unilever Brothers Pakistan Limited. employ on “Sunsilk”. In making this term report, we collected the unhurt info from publications, internet and various international business magazines. delay OF confine CONTENTSPAGE # Unilever Brothers Pakistan Limited. 03 Company Objectives.04 Sunsilk Mission Statement.05 Product06 Price11 procession12 Distribu tion15 S.W.O.T Analysis16 Recommendations19 UNILEVER PAKISTAN LIMITED Unilever Pakistan confine formerly “lever buddy Pakistan”, the largest consumer goods producing company in Pakistan, was corporate here in 1948 and started create their mill at Rahim Yar Khan. This factory was inaugurated formally in 1951 by the then Governor popular of Pakistan. Unilever Pakistan is the largest FMCG company in Pakistan, as well as unity of the largest multinationals operating in the country. directly operating six factories at different locations around the country. The Unilevers enquiry Office was shifted to Karachi from the Rahimyar Khan site in the mid 60s. UPL travel into the personal care production business in 1981. It has gained a major market overlap due to the introduction of look brands likeSunsilk, Lifebuoy, Lux and Fair & Lovely. Unilever was the recipient role of Management crosstie of Pakistan (MAP) and...If you want to get a full-of-the! -moon essay, order it on our website: BestEssayCheap.com

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